Project Monsoon

Monsoon Art That Could Work in Tucson Too!

PANTONE, the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries recently collaborated with the School of the Art Institute of Chicago‘s designers and art directors to transform Seoul, Korea’s streets during the dreary monsoon season!

The appropriately titled Project Monsoon venture began with the creative team painting Seoul’s somber roads with hydrochromic paint—a type of paint that changes from transparent to opaque when it gets wet—to form colorful murals inspired by South Korean culture…

East Asian customs focus on the river and its elegant flow, which is exactly what the designers wanted to capture in their public works of art…

These exuberant pieces are then unexpectedly unveiled as rain falls from the cheerless gray sky and the water droplets come in contact with the ground.

Amidst a gloomy rainstorm, passersby are given something to smile about as an underwater world filled with swimming fish and turtles appear right before their very eyes. Since it can rain for up to three weeks during monsoon season, the residents of Seoul will have something to look forward to whenever they find themselves reaching for their umbrellas.

Perhaps a city project for Tucson during our own monsoons?

What would our street art look like? We would love to see and hear your ideas on this!

Check out the Street Art Here!





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