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September 17, 2015
For anyone buried in their life’s work…
Or their children’s lives…
Or just busy in general…
Or if you live under a rock without internet…
We will make the Subway scandal short and sweet for you:
Subway’s long-standing celebrity spokesperson, Jared Fogle. Jared has plead guilty to federal child pornography charges and illicit sexual conduct with minors.
As you can imagine, it was not a pretty media onset for either Fogle or Subway as a whole…
Yes, of course ties were cut with their not so celebrity Fogle but this raised an excellent question by attorney, Ken Hardison on TV advertising:
“Should I go on camera myself or hire a spokesperson or better yet, should I hire a celebrity spokesperson?”
And Hardison says that it all depends on these factors and their corollary questions:
Do you want to:
And the questions you should be asking are:
We think Hardison is SPOT on with these questions and we think they are essential to answer when deciding on TV advertisement…
Why?
Because A LOT of time and money goes into the production of such advertisements and while celebrity endorsements do work, there are great risks involved…as there are with finding a spokesperson (remember Fogle was NOT a celebrity when starting out with Subway).
Our spokesperson and representative image of the firm has always been someone within the firm…
What’s your take on it, business owners and advertisers?
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