Give up on the Instant. Enjoy the Delicious.

by Doug Zanes | Last Updated: May 4, 2015

“Shhh… not until I’ve had my coffee.”

Who else can relate to this feeling first thing Monday morning?

Give up on the Instant. Enjoy the Delicious.

Coffee: strong, rich, bold, full of energy and warmth; many characteristics most of us would like for ourselves. Coffee has long been the preferred drink of many busy professionals (especially since the properties of caffeine were discovered). For the busy – convenient and quick is often the reigning priority. However, don’t you deserve better? While I love the convenience of a quick cup, I feel much better, refreshed, and energized when I drink a cup of coffee I know I can be confident in. Now, if coffee is supposed to have all the characteristics we want, why would we reach for the instant, quick, or lacking in flavor?

Crop to Cupgusto

It takes farmers nine months to care for a coffee crop, from the growing of the fruit to hand picking during harvest. Whether this coffee is of low quality or high quality, the farmer must care for all equally. Our company seeks out coffee farms that give their farmers wages to enhance their lives; many farmers even live on the property with their families. We believe this is imperative because without their care and love for nine months, we would not get to enjoy every sip of coffee. These sustainable wages are possible because we pay above the market rate for the best coffee and make long lasting relationships with farmers. Strong relationships, incredible farms, and a little help from the pristine coffee growing land of Costa Rica, we are able to offer an incredible cup of coffee to you.

Drink with Gusto

“Drinking with Gusto” is the feeling you get while enjoying a – perfectly roasted, ethically sourced, direct trade – cup of coffee. Have confidence that you are purchasing from a family company that cares about the well being of our farmers and customers, just as they are our family.  We are always working hard to do more for the farms, farmers, their families, and the countries that grow our coffee.

Join us in making this possible. Visit for more information.

-Jenna Cook, Founder

Doug Zanes: Founding Attorney Raised in Douglas, Arizona, and went to college at Arizona State University and graduated from law school at St. Mary’s University School of Law in Texas. Doug began practicing law in Phoenix Arizona in 1997.
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