- Casey Hamm
- December 29, 2015
Digital Marketing in 2016
Stop marketing like it’s 2012…
That’s Gary Vaynerchuck speaking not us… but we are definitely all ears and all action when Gary talks.
Because Gary is THE leading expert on social media… in fact, he claims that the internet IS social media…
We know. It can get overwhelming… every time you think you have a platform mastered something new arrives … Dang you periscope!
But Gary keeps us doing the very best to serve our audience and clients via social media…
In fact, what he says, goes for us and that’s why when he posted his most recent article on NOT doing 2012 tactics, we were ready to listen!
Below we have reprinted his article and provided a link so that growing small businesses can get a head start this!
Cheers to your success in every digital realm!
Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to market in the year we live in.
Heck, at this point I’m saying you should market in the day you live in since marketing is changing so fast. It’s the principle seed and religious north star guiding everything we do at VaynerMedia. I look forward to the day when I get to make fun of Facebook, Instagram and Snapchat as tired, old, out-of-date tactics to reach the end consumer. I will never, ever be passionate about marketing anywhere other than where I think the current consumer’s attention is, and, more importantly, the places that are underpriced by the market because they’re young and unrecognized.
So with that in mind, 2012 was just a few minutes ago, and I thought it would be fun to take a look back at tactics that worked back then, but have no place in the dawn of 2016.
- QUIRKY HOLIDAYS ON TWITTER
- RELYING ON ORGANIC FACEBOOK TRAFFIC
- ASKING FOR LIKES AND RETWEETS
- SOCIAL CONTENT THAT ONLY EXISTS FOR ENGAGEMENT AND SHAREABILITY
- MAILING IN YOUR CREATIVE
- NOT UNDERSTANDING WHAT “SOCIAL MEDIA” ACTUALLY MEANS
- DESKTOP-FIRST MENTALITY
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