American Spirit Cigarette Company Lawsuit

American Spirit Cigarette Company Lawsuit 

If you are not a smoker (GOOD!) then you probably have never noticed the label that says “natural” on the colorful, bold single colors of the American Spirit cigarette boxes…

The company behind American Spirit cigarettes is being targeted in a class-action lawsuit for that very “Natural” reason…

A Florida law firm filed the suit this week against Santa Fe Natural Tobacco Co. and its parent company, Reynolds American Inc….

The plaintiffs say the cigarette maker’s marketing deliberately tries to mislead smokers into believing their products are healthier than other tobacco products…

Let us pause here and take a moment to remember that there is NOTHING healthy about any kind of cigarette.

PERIOD.

According to documents, the lawsuit cites a Food and Drug Administration warning that the use of words such as “natural” or “additive free” in their advertising violates federal law…

Santa Fe Natural Tobacco Co. spokesman Seth Moskowitz said Friday that he could not comment on the lawsuit because of company policy…which seems to be a similar policy for all cigarette companies.

However, the company has asked to meet with the FDA about its marketing.

What do you think about the American Spirit Cigarette Company Lawsuit?